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Marketing Automation Expert - [QOH585]
Pubblicato il 04-06-2021 - Wyser It in Milano Provincia

FILIALE : UFFICIO MILANO SPECIALIZZAZIONE : S&M; DIGITAL&E-COMMERCE; For our client, a multinational company, we are searching a MARKETING AUTOMATION EXPERT Job Description As a Marketing Automation Expert, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with IT designers and developers and salesand marketing team,this role will implement all programmatic and operational initiatives through the marketing automation platform. The ideal candidate, reporting directly to Marketing Director will have the responsibility to manage the CRM (Customer & Candidate relationship) strategy of the company, including segmentation, testing,



and deployment and the inbound and outbound marketing campaigns, optimizing and enriching communications touch points and continually evaluate these for improvements. Roles and Responsibilities Email marketing campaigns guidelines, prioritazion, format and content optimization Marketing Automation integration with CRM assisting in the integration of additional platforms into the marketing automation software Understand and evaluate inbound/outbound campaign metrics and distribute campaign performance analytics Work with management to define KPIs, create reporting, analyse inbound/outbound campaign performance. Create recommendations to improve inbound/outbound campaigns continuously. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Support essential marketing initiatives such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing Requirements Proven years of marketing automation experience (preffered in B2C/B2B services companies or Jobboards/Aggregator companies) Expert knowledge of database management concepts and best practices. Strong working knowledge of marketing automation platform such as Marketo, Salesforce, Hubspot Must have superior communication skills, both written and verbal. Must be highly organized and self-motivated with a sense of urgency and responsibility Strong independent project management skills. Capable of handling multiple tasks with competing priorities under minimal supervision. Able to think critically and exercise independent judgment and discretion. Excellent attention to detail. Skills Analytical and Communication SkillsProject ManagementMultitasking Wyser è la società internazionale di Gi Group che si occupa di ricerca e selezione di middle e senior management parte di Gi Group, una delle principali realtà a livello internazionale nei servizi dedicati allo sviluppo del mercato del lavoro. I candidati ambosessi ( n. 198/2006), sono invitati a leggere l’informativa privacy ai sensi degli artt. 13 e 14 del Reg. EU 679/2016 al seguente indirizzo: Wyser (Aut. Min. del 15/04/2014 Prot. N: 39/4903) LI-AB

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