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(REI162) - Global Brand Lead
Pubblicato il 25-11-2021 - Viatris in Milano

1750 Mylan Pharmaceuticals S.L.U.At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.Viatris empowers people worldwide to live healthier at every stage of life.We do so via:Access – Providing high quality trusted medicines regardless of geography or circumstance;Leadership – Advancing sustainable operations and innovative solutions to improve patient health; andPartnership – Leveraging our collective expertise to connect people to products and services. Location is flexible on this role and can be based in any European country with a Viatris locationEvery day, we rise to the challenge to make a difference,



and here’s how the Global Brand Lead role will make an impact:Key responsibilities for this role include:Leads the development and execution of global brand strategy, content, and global tactics for the assigned brands within a Therapeutic Area in scope for Global management in order to achieve revenue and profitability goalsContributes to disease management opportunities to be developed inhouse or in-licensedManages globally prioritized brands under her/his responsibilityCooperation with local markets, intra-functional marketing teams and selected cross/functional (e.g. medical and regulatory) on regular basisGather global commercial input on pipeline& BD opportunities for brands/TA in scopeDevelop Brand strategy Create vision, Strategy, Primary Messaging (including early stage dev), creative content, develop campaigns, global tacticsTranslates scientific data/messages into promotional messages and campaignsCollaborate with the Regional MKTG teams to localize brand prioritiesReview/Comment on the annual forecasting (PnL) incl tactical plans The minimum qualifications for this role are:Minimum 7 to 10+ years of pharma marketing experience for prescription medicinesBachelor degree : Pharmacy, Biology or equivalent. Scientific/medical background is a plusFluent in English (both spoken and written): strong written and presentation skillsExperience working ex-Europe is a plusCan lead an intra-functional marketing team (incl. digital, PR and regional marketing) with a broad variety of the above-mentioned tasksIs a respected contributor and collaborator by regions/countries to have significant business impact on brands in focus. Entrepreneurial, proactive partnershipSets an example for peers and intra-functional team members for achieving results with a focus on compliance At Viatris, we offercompetitivesalaries, benefitsandan inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.Viatris is an Equal Opportunity Employer.

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