Digital Brand Manager - G253Pubblicato il 01-01-2022 - Boehringer Ingelheim in Alia
Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment which benefits our employees, patients and communities. OUR COMPANY At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.
THE POSITION We are looking for an experienced and result-driven Digital Brand Manager to join our awesome marketing team As a Digital Brand Manager at Boehringer Ingelheim, you will be responsible along with Marketing manager for setting up, implementing and managing the overall company's digital marketing strategy. Digital marketing strategies are extremely important to our company's success, so you will play a crucial role in achieving our business goals and objectives. If you have experience with and a big passion for digital technologies and various digital marketing channels you might just be the person we are looking for Tasks & responsibilities In this role you will ensure excellence in brand execution across all activation levers (across channels, including e-commerce) partnering with key commercial stakeholders and collaborating with agencies and other vendor partners You will support the collection of safety data from any source and distribute to Global data entry after management in the local pharmacovigilance system of Global Safety Platform Along with Marketing Manager you will plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns You will be responsible for the activation of Amazon marketing plan on-site and off-site You will design, build and maintain our social media presence Furthermore, you will also measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) You will plan, execute, and measure experiments and conversion tests Besides, you will collaborate with internal teams to create landing pages and optimize user experience You will utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Furthermore, you will instrument conversion points and optimize user funnels You will stay up to date with the latest technology and best practices, research competitors, provide suggestions for improvement and thought leadership and perspective for adoption where appropriate You will manage and train the rest of the team Requirements University Degree in Marketing, Digital technologies or similar relevant field Relevant previous experience in marketing roles, preferably in Consumer Health or FMCG industry. Marketing mix pillars: knowledge of consumer market drivers, methods, levers to activate brand (including media). Consumer insights & segmentation. Structured and data driven mindset, with a love for communication and marketing. Multiple years of experience as a Digital Brand Manager in structured FMCG or OTC Pharmaceutical companies Multiple years of experience in developing and implementing digital marketing strategies Good knowledge of all different digital marketing channels Good knowledge and experience with online marketing tools and best practices Multiple years of hands-on experience with SEO, Google Analytics, Web Trends, Socials, video and display advertising campaigns Highly creative with experience in identifying target audiences and developing digital campaigns that inform, engage and motivate Familiarity with web design Up to date with the latest trends and best practices in online marketing and measurement Sense of ownership and pride in your performance and its impact on a company’s success Critical thinker and problem-solving skills Strong analytical skills and data-driven thinking Team player Good time-management skills Great interpersonal and communication skills WHY BOEHRINGER INGELHEIM? With us, you can grow, collaborate, innovate and improve lives. We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth. To learn more about what benefits could be waiting for you, please visit our Want to learn more? Visit BI è impegnata a garantire pari opportunità lavorative, questo annuncio è rivolto anche a candidati con disabilità e appartenenti alle categorie protette di cui agli articoli 1 e 18 Legge 68/99. Job - Marketing Primary Location - Europe-IT-Lombardia-Milano Organization - IT-Boehringer Ingelheim Animal Health Italia S.p.A Schedule - Full-time