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[D-97] | Marketing Manager - Lead Generation Expert
Pubblicato il 28-04-2022 - Yocabè in Lazio

YOCAB is an innovative SME that is disrupting the way brands, distributors and retailers sell their products to an ever more multi-channel consumer. Thanks to our innovative technology and business model, several companies in the fashion, beauty, consumer electronics and more in general life-style verticals have already chosen to work with us. Our vision is simple, build the most effective technology+logistics solutions to allow any product to be sold to consumers on any possible channel in the most efficient way, starting from marketplaces and our clients websites..As an already successful player in the e-commerce and marketplace sectors in Italy,



we have recently received important additional financial resources from top investors and we are now looking to reinforce our team with key talents that will help us reaching the next level and compete at European level. Building on the success achieved so far, we are now expanding our team and we are looking for the best emerging talents, with passion and expertise in online marketing. This is a unique opportunity for the successful candidate to join our very dynamic and fast-growing company and become integral part of our growth and success.The selected candidate will own the lead generation and B2B marketing activities for our 2 main products: end to end marketplace service for brands and distributorsfulfilment as a service for any e-commerce merchant MAIN RESPONSIBILITIESDevelop an integrated B2B content driven marketing strategy across several lead acquisition channels such as Linkedin, Facebook, Google, Influencers, PR, etc.Manage the content creation and syndication activitiesDefine, create, manage and optimize lead generation campaigns on channels such as Linkedin, Facebook, Google, Influencers networks, etc.Define and manage our CRM strategy and communicationAnalyse multi-language markets and keywords, create, manage and optimize performance campaigns for different products on several international markets ESSENTIAL REQUIREMENTSItalian mother tongue or fluency in Italian Proven experience (at least 3 years) and measurable results in lead generation activities on channels such as Linkedin and Google AdWordsProven experience (at least 3 years) in content lead marketing activities and CRM managementExcellent communication and relational skills Greatest attention to detail and great execution skillsDeeply motivated, self-started, proactive approach. You will be guided by very experienced people but you will own your activities and targetsAbility to work in groups and under pressureExcellent analytical and problem-solving skillsExcel proficiency NICE TO HAVEUniversity degree or master in Economics, Business Economics, Marketing or related academic qualifications.Growth-hacking activities setup and executionExperience in launching new services on the marketExperience in managing lead acquisition campaigns in international markets Depending on the experience, we can offer different ranges of salary, bonus and stock options in the company.YOCAB is located at the PI Campus, the most innovative place in Rome, where the best startups and companies share working spaces, experiences and the culture of excellence. You will become Pi Citizen and have free access to the Pi Campus activities as free gym, classes, networking events and seminaries. Powered by JazzHR

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