Global Brand Manager - Licesed Brands

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/77u4nl

As Global Brand Manager you will shape the strategy and P&L; for assigned licensed eyewear brands from the Padua HQ. You’ll lead cross-functional efforts across product development, marketing, and licensing to drive growth, collections, and GTM initiatives. You’ll manage partnerships with licensors, oversee lifecycle management of collections, and monitor performance to protect profitability. This role offers international scope, high visibility, and the chance to influence brand futures in collaboration with diverse teams.

Canteen

Performance premio

Health insurance per collective agreement

OCCHIALERIA - IMPIEGATI job classification

Define brand strategy aligned with company and licensor objectives and oversee P&L; performance

Manage licensing agreements and act as primary liaison between licensors and Safilo throughout the contract lifecycle

Oversee collections: briefs, selection, pricing, forecasts, selling tools, and lifecycle management

Develop annual marketing plans using market feedback and distribution strategies to drive growth

Administer product collections: briefs, selection,



pricing, ranking, lifecycle

Monitor sales, business plans, and marketing spend; identify risks and steer actions to hit targets

Provide strategic direction for distribution and financial objectives

Lead special projects with cross-functional coordination and successful implementation

Drive GTM tools and initiatives with training support and clear product communication

5+ years in Marketing and/or Brand Management

English: excellent written and spoken skills

Strong proficiency in Microsoft Office, especially Excel and PowerPoint

Data-driven mindset with advanced analytical skills and ability to translate data into insights

Solid understanding of P&L; and profitability/margin analysis

Strong marketing planning capabilities and knowledge of KPIs

Excellent problem-solving skills and teamwork ability across multiple projects

Motivated to work in a dynamic, international environment

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/77u4nl