Owned Media Expert

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/77w5t5

At ING Italy, we are building a Business Bank for the Italian market: digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for an Owned Media Expert to shape and scale the owned performance engine of our new Business Banking line.
This is a unique opportunity to drive Italy’s digital sales growth and be part of the Growth & Digital Sales Team.

Responsibilities
As an Owned Media Expert, you are responsible for driving customer growth, activation and engagement for Business Banking Italy through best-in-class owned media. You own the end-to-end owned media strategy across always-on and campaign-based touchpoints, from awareness and consideration to conversion, onboarding and in-life engagement. You combine strategic thinking, hands-on execution and strong performance steering to make owned media a measurable commercial growth driver. You collaborate closely with teams across data & analytics, UX, branding, paid media, CRO and product teams to ensure owned media is fully integrated into the broader customer journey.




1. Own the owned media strategy across the full funnel
Define and scale the owned touchpoint strategy across e-mail, in-app placements, inbox/push messaging and other lifecycle touchpoints, ensuring these channels contribute to both new customer acquisition and existing customer engagement.
2. Build and optimize always-on customer journeys
Design and improve always-on journeys and tactical campaign flows that activate relevant audiences at the right moment, with the right message, based on customer signals, business priorities and funnel needs.
3. Drive personalization, segmentation and journey orchestration
Work with data and journey teams to translate customer behaviour and business opportunities into smarter segments, triggers, propositions and communication flows that increase relevance and conversion.
4. Lead testing, learning and performance improvement
Own the experimentation r

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/77w5t5