Trade Marketing Expert

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/77w5vf

Job Description

Position: Trade Marketing Expert (Italy)

Position Reports to: Senior Trade & Marketing Manager – Southern Europe

Location: Milan, Italy

Industry: FMCG – Healthcare / Beauty

We Offer : The salary range for the role is 45,000 to 50,000 EUR

Role Purpose
The Trade Marketing Expert is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel.

This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance.

Key Responsibilities
Distributor & Channel Partnership (Core Focus)
- Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution
- Support and guide distributor sales teams with trade marketing expertise and tools




- Co-develop and implement customer and pharmacy activation plans
- Ensure excellent execution across the pharma/pharmacy channel and key accounts
- Monitor distributor performance and propose corrective actions where needed

Trade Marketing & Activation
- Develop and deploy trade marketing plans adapted to the distributor model
- Lead in-store activations, POS materials, and visibility initiatives
- Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams
- Deliver compelling sales support materials and presentations

Promotions & Commercial Excellence
- Design and manage consumer promotions (bundles, contests, special packs)
- Drive promotional pack creation and assortment optimization in collaboration with distributor
- Ensure strong ROI and execution quality of all trade initiatives

Market Insights & Performance
- Track sell-in / sell-out performance and market data
- Conduct store checks, distributor revi

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/77w5vf