Content Production Manager

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About us
BasicNet Group
BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including Kappa® , Robe di Kappa® , Jesus® Jeans, Superga® , K-Way® , Sebago® , Briko® , Woolrich® and Sundek ®. Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology.
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K-Way
K-Way is a well-known brand for adventure seekers and outdoor enthusiasts. Born in the heart of Paris in 1965, the brand revolutionized the rainwear market by introducing the world’s first lightweight and waterproof jacket that could be conveniently folded into a small pouch.
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Key responsabilities
- Lead and manage the full content production lifecycle, from creative ideation and planning through execution, post-production, and final delivery.




- Coordinate and oversee photo and video productions for brand campaigns, seasonal launches, social media, e-commerce, retail activations, corporate communications, and special projects.
- Manage relationships with photographers, videographers, directors, stylists, production companies, creative agencies, freelancers, and other external partners.
- Ensure all content reflects K-Way’s brand identity, visual standards, and communication guidelines across global and local markets.
- Adapt and distribute content across multiple channels and touchpoints, including social media, e-commerce, CRM, digital and print advertising, retail environments, events, and PR initiatives.
- Develop, maintain, and manage editorial and content calendars aligned with marketing campaigns, product launches, and business priorities.
- Coordinate internal stakeholders across Marketing, E-commerce, Retail, Product, PR, and Sales teams to ensure timely content delivery and alignment.
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/77whud