Brand Leader Haematology

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/77wupq

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position
Within the Haematology Integrated Squad, reporting to the Haematology Integrated Strategy Lead (ISL) of Roche Pharma Italy, you will lead product/indication strategy and initiatives, in constant collaboration with the marketing team, squad members and International teams, while sensing external ecosystems.
Key Responsibilities
- Develop and Execute Brand Strategy: Define the long-term vision, mission, positioning, and value proposition of the brand to drive business growth;
- Developing the brand plan and drives its tactical implementation, being customer centric and striving for excellence;
- Creating value with projects,



campaigns and materials, evolving from promoting medicines towards much more partnering, innovating and leading;
- Leveraging omni-channel approaches and digital assets to deliver brand support and value-offerings;
- Sharing knowledge and leverages information both at local level and within the network;
- Together with the internal and external stakeholders, developing robust assumptions for market development and brand forecast;
- Performance Analysis: Use data and analytics to evaluate the effectiveness of brand campaigns and strategies, making data-driven recommendations for continuous improvement

Required Skills
- Teamwork;
- Brand Strategy;
- Customer Experience Management;
- Data Analysis;
- Creativity and Innovation

KEY COMPETENCIES
- Strong communication skills;
- Creative and collaborative mindset;
- Analytical skills;
- Leadership and accountability;
- Able to adapt qui

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/77wupq