Global Brand Manager - Licesed Brands
Pubblicato il 31-07-2026 - Altro in Padova
As Global Brand Manager you will shape the strategy and P&L; for assigned licensed eyewear brands from the Padua HQ. You’ll lead cross-functional efforts across product development, marketing, and licensing to drive growth, collections, and GTM initiatives. You’ll manage partnerships with licensors, oversee lifecycle management of collections, and monitor performance to protect profitability. This role offers international scope, high visibility, and the chance to influence brand futures in collaboration with diverse teams.
Canteen
Performance premio
Health insurance per collective agreement
OCCHIALERIA - IMPIEGATI job classification
Define brand strategy aligned with company and licensor objectives and oversee P&L; performance
Manage licensing agreements and act as primary liaison between licensors and Safilo throughout the contract lifecycle
Oversee collections: briefs, selection, pricing, forecasts, selling tools, and lifecycle management
Develop annual marketing plans using market feedback and distribution strategies to drive growth
Administer product collections: briefs, selection,
pricing, ranking, lifecycle
Monitor sales, business plans, and marketing spend; identify risks and steer actions to hit targets
Provide strategic direction for distribution and financial objectives
Lead special projects with cross-functional coordination and successful implementation
Drive GTM tools and initiatives with training support and clear product communication
5+ years in Marketing and/or Brand Management
English: excellent written and spoken skills
Strong proficiency in Microsoft Office, especially Excel and PowerPoint
Data-driven mindset with advanced analytical skills and ability to translate data into insights
Solid understanding of P&L; and profitability/margin analysis
Strong marketing planning capabilities and knowledge of KPIs
Excellent problem-solving skills and teamwork ability across multiple projects
Motivated to work in a dynamic, international environment
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