Sales/marketing manager
Pubblicato il 31-07-2026 - Univet Optical Technologies in Italia
Marketing Manager
Reporting directly to the Head of Global Marketing, the candidate will join the Marketing Team and will be responsible for driving operational marketing activities while supporting the development of strategic marketing initiatives.
Trade Marketing
Support the development and implementation of trade marketing initiatives across distributors and partners in collaboration with divisional sales manager and under the guidance of Head of Global Marketing.
Create marketing materials and campaigns to support product launches and sales activities in coordination with the creative team.
Collaborate with sales teams to improve product visibility and market penetration.
Customer & Market Understanding
Contribute to the analysis of customer needs, market trends and competitors mapping.
Support the development of marketing initiatives aligned with customer and distributors expectations and market positioning.
Marketing Planning & Budget Management
Contribute to the development and periodic update of the annual Marketing Plan in collaboration with the Head of Sales & Marketing.
Support the definition of marketing objectives, priorities, initiatives and timelines aligned with company strategy.
Monitor and manage the assigned marketing and trade marketing budget with accuracy and cost control.
Prepare periodic reports on marketing activities, spending and performance indicators.
Digital Marketing
Support and execute digital marketing activities including social media, email marketing, website content, and digital campaigns in collaboration with the digital and creative team.
Coordinate content creation in line with company branding guidelines.
Monitor campaign performance and prepare periodic reports in collaboration with the digital team.
Brand Management
Ensure consistency of brand identity across communication channels and marketing materials.
Support the positioning of the company’s brands within the safety market.
Work closely with sales, product managem