Sales/marketing manager
Pubblicato il 31-07-2026 - Lectra in Italia
The Marketing Manager role is accountable for disciplined execution of the annual marketing plan, driving measurable business, pipeline impact, and account penetration through targeted GTM initiatives, high‑value engagement, and customer advocacy. The Marketing Manager ensures rigorous performance tracking, fast follow‑up of generated leads, and continuous optimization of actions to support company growth and sales conversion. The main priority market will be fashion with a focus on manufacturing, with ad hoc support on automotive and furniture markets.
Support the definition, planning, execution, and yearly management of the regional marketing plan in line with Lectra’s business priorities.
Adapt, localize, and deploy corporate marketing assets, with a strong focus on optimizing the buyer journey and supporting commercial conversations.
Contribute to demand generation programs by defining target audiences, supporting account‑based initiatives, and improving account reach and engagement.
Ensure marketing activities are properly planned, executed on time, and reported,
with clear outcomes and lessons learned.
Track and monitor yearly marketing KPIs, proactively activating corrective actions and marketing triggers when performance deviates from objectives.
Coordinate with internal and external stakeholders (Product Marketing, Digital, Events, Communications, Agencies) to ensure consistency and effective execution across events and digital activities.
Continuously identify opportunities to improve processes, tools, and collaboration models to increase marketing efficiency and business impact.
This individual is both experienced and passionate about managing yearly action plans that set deadlines, budgets, and clear objectives. The GTM strategy blends corporate awareness efforts with local and regional initiatives, emphasizing account-based marketing while leveraging regional strengths.
Has a B2B marketing background
Has 10-12 years’ experience in managing marketing act