Marketing Operations Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7803wd

We are looking for a Head of Marketing Operations to lead the operational engine behind Atlante’s marketing across Europe and myAtlante. In this role, you will own the tools, processes, CRM, marketing automation, performance marketing setup and tech stack that enable country teams and product stakeholders to plan, launch, optimise and measure campaigns with speed, consistency and discipline.

Brief description of the role:

You lead Atlante’s marketing operations function as a shared capability serving all European markets and myAtlante product team. Reporting to the Chief Marketing Officer, you own the operational backbone (CRM, marketing automation, performance marketing, the marketing tech stack and the WATT) and you enable internal clients (Country teams and myAtlante) to plan, launch, optimise and measure their campaigns. You make execution disciplined, consistent and measurable across markets.

Value Creation:

You create value by turning capabilities into outcomes for the people who use them. By providing well governed tools,



standardised processes and hands on operational support, you let each market and myAtlante run faster and better campaigns at lower cost, with reliable execution quality and consistency across the European footprint.

Core Responsibilities:

Build, run and continuously improve Atlante’s shared marketing capabilities: CRM, marketing automation and performance marketing, used by all markets and by myAtlante.
Own the governance of the marketing tech stack and the WATT: configuration, access, standards, integrations, tool level data hygiene, vendor management.
Enable internal clients (Country teams, myAtlante) in planning, setting up, launching and optimising campaigns across CRM and paid channels.
Define and enforce operational standards: campaign workflows, QA, naming conventions, audience management, measurement tagging and consent compliance.
Coordinate execution with central agencies and with the digital teams.
Execute campaign optimisa

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7803wd