GTM Strategy Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7813km

ppThe Go-To-Market Strategy Manager is responsible for developing compelling, industry specific solution content driving digital demand generation initiatives and managing external partners to support the company’s solutions-led go‑to‑market strategy. This role focuses on planning, developing and executing solution centric marketing programs across digital channels, supporting vertical markets, managing content development, and contributing to pricing model creation. Ultimately, driving customer awareness engagement, retention and growth. /p h3Responsibilities /h3 ul liDevelop strategies that deliver high-quality, industry-specific solution content /li liTranslate complex solution offerings into clear value propositions /li liCollaborate with SMEs, product and solutions teams, regional marketeers, sales and key stakeholders /li liStudy and support the creation of pricing models /li liAssist in value-based pricing frameworks /li liCollaborate with product and solutions teams to define strategic content direction and drive impactful initiatives with strategic resell enabling partners /li liPoint of contact to strategic resell enabling partners for readiness and involvement in Getac marketing initiatives /li liEngage with partners to ensure brand consistency and smooth communication on a regular basis /li liPackages multiple products into coherent GTM offerings /li liDefines bundling, segmentation, and messaging layers /li liDevelop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities.



/li liManage lead nurturing programs to accelerate prospect movement through the demand generation funnel /li liAnalyse and optimize funnel performance /li liManage design agencies, research partners and freelancers on a project basis /li liSupport solution launches, manage cross-region and regional events involving solutions when necessary /li liWork closely with marketing teams around the globe to ensure consistency and collaboration, with some occasional interaction required outside of core office hours due to time zone differences /li /ul h3Essential Experience Required /h3 ul liExperience with B2B Marketing /li liExperience with Multilingual sites /li liExperience with both on/offline marketing techniques /li liExperience with CRM automation tools (e.g. Salesforce and Hubspot or other Marketing Automation and CRM tools would be a plus) /li liStrong understanding of marketing principles /li liExperience delivering upon a content strategy, to deliver a suite of content assets /li liAbility to build strong working relationships with colleagues and agencies to build consensus around content activities /li liMinimum of 3 to 5 years of experience in the field or a related area /li liHands‑on experience in end‑to‑end B2B product marketing, including product, pricing, channel, and promotional strategy, is a plus. /li liEnglish as native language or business level. Any additional language is a plus. /li liStrong need for structured thinking and prioritisation. /li liExcellent communication organisational skills /li liGoal‑driven and collaborative mindset /li liCustomer and business oriented /li liSelf‑motivated, proactive hands‑on /li liPositive attitude logical thinking /li liDetail‑oriented, data‑driven, growth mindset, able to thrive in a deadline‑driven environment while working on multiple projects simultaneously and independently /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7813km