Vertical and Ecosystem Marketing Professional
Pubblicato il 31-07-2026 - Experteer Italy in Cusano Milanino
ph3Vertical and Ecosystem Marketing Professional /h3 pSpecialista Senior / Project Manager /p pIn this role you drive integrated marketing across priority industry verticals and partner ecosystems to fuel business growth. You collaborate with Sales, Business Units and Global Marketing to translate priorities into go-to-market plans and demand generation programs. You'll manage campaigns across digital and physical channels, measure performance, and enable ecosystem partnerships. This position offers the chance to shape marketing for strategic segments in a global tech-enabled environment within Siemens. /p ul liParenthood support /li liPsychological support services /li liContinuous learning opportunities /li liPlan and execute marketing initiatives across assigned verticals and market segments /li liTranslate business priorities into targeted go-to-market programs and customer engagement activities /li liRun integrated demand generation programs across digital channels, events, ABM,
and industry campaigns /li liSupport pipeline development through measurable marketing activities aligned with commercial objectives /li liCollaborate with Sales and Global Marketing to maximize campaign effectiveness and opportunity development /li liTrack and optimize marketing performance using KPIs (MQLs, conversion, pipeline, ROI) /li liSupport co-marketing with OEMs, distributors, system integrators, and ecosystem partners /li liShare actionable insights to continuously improve marketing effectiveness and business outcomes /li liBachelor in Marketing /li li4-5 years in Marketing, preferably B2B technology, industrial, automation, or digital transformation /li liProven experience in demand generation and integrated marketing campaigns /li liStrong understanding of marketing planning, campaign management, and funnel performance /li liFamiliarity with ABM and channel marketing with OEMs, distributors, system integrators, or strategic partners /li liAbility to translate priorities into measurable marketing actions and outcomes /li liData-driven with KPI tracking experience /li liExperience with CRM, marketing automation, analytics platforms, and digital marketing tools /li liExcellent stakeholder management, communication, and collaboration; cross-functional/matrix experience /li liProfessional proficiency in English and Italian /li /ul /p #J-18808-Ljbffr