Digital Marketing & Sales Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7824is

ppExperteer OverviewIn this role you drive digital growth for E.ON Energia, shaping strategies across energy commodities and value-added solutions. You will align marketing and sales initiatives with business goals while leveraging data, performance insights, and evolving digital trends. You’ll collaborate with cross-functional teams and external partners to optimize the customer funnel from acquisition to conversion. The opportunity emphasizes AI-enabled marketing innovation and scalable, data-driven growth. You join a mission-driven team shaping Europe’s energy transition. /ph3Retribuzione / Benefits /h3ulliDefine and lead the digital marketing and sales strategy across energy commodities and value-added solutions to align with growth goals /liliManage digital acquisition and lead generation across B2C and B2B, including budget planning and ROI optimization /liliDrive paid and organic growth initiatives, including SEO,



to increase qualified traffic and conversions /liliDesign customer journeys to generate high-quality leads and sustainable growth across channels /liliAdvance marketing tech and data ecosystems using AI, CDPs, personalization, and GEO/LLM-based optimizations /liliOversee external agencies and partners, ensuring alignment with marketing and global stakeholders /li /ulh3Responsabilità /h3ulliAt least 8 years of experience in digital marketing, digital sales, or related commercial roles with increasing responsibility /liliExperience managing large-scale customer acquisition programs and substantial marketing investments /liliLeadership experience in energy, utilities, telecom, insurance, or similar sectors (energy sector experience a plus) /liliStrong knowledge of digital channels and performance drivers (performance marketing, SEO, analytics, martech) /liliSolid understanding of AI applications in digital marketing (personalization, CDPs, LLM/GEO-based optimization) /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7824is