Paid Media Expert

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/782805

ph3Experteer Overview /h3pIn this role you will own the end-to-end paid media strategy for Business Banking Italy, driving customer growth and commercial impact. You will collaborate with data, UX, branding, CRO and the media agency to integrate paid media into the broader customer journey. You will build an AI-enabled performance engine and optimize across audiences, creatives and bidding strategies. You will lead governance with the agency, ensuring accountability and testing discipline, while exploring new channels for growth. This is an opportunity to shape a data-driven, fast-paced growth engine in a digital-first bank. /ph3Retribuzione / Benefits /h3ulliDefine and scale the paid channel mix across search, social and programmatic to drive revenue growth /liliOwn full-funnel campaign lifecycle: setup, tracking, optimization and performance improvement /liliLead agency governance and accountability, ensuring transparency and testing discipline /liliBuild a data-driven,



AI-enabled performance engine with automation while balancing manual control /liliDrive experimentation and scale new channels for incremental growth /li /ulh3Responsabilità /h3ulli2-5 years in paid media / performance marketing /liliExperience at a media agency is highly favored /liliHands‑on with Paid channels: Google Ads, social platforms, display, programmatic, partnerships /liliStrong analytical mindset with ability to translate data into actions /liliAffinity with automation and AI-driven optimization in marketing /liliUp to date with latest trends in media /liliEntrepreneurial, pragmatic and decisive /liliComfortable in a corporate environment with startup speed /liliChallenger mindset with high ambition and fast iterations /li /ulh3Requisiti fondamentali /h3ulliFlexible Lavoro da remoto /liliCompetitive base salary + performance-based bonuses /liliHealth insurance and accident insurance /liliPension fund and welfare plan /liliLots of training and development opportunities /liliBirthday day off (#doyourbirthday) /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/782805