Digital Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/782hxn

ppIn this role, you will be a highly hands‑on contributor responsible for executing RapidFort’s digital marketing, state‑of‑art account‑based marketing, webinars, nurture, and demand generation programs across channels. Working directly with the Head of Demand Generation and leveraging messaging and content created by the Director of Product Marketing, you will play a key role in launching campaigns, managing day‑to‑day execution, and driving measurable results. /p pThis is an execution‑first role where success is defined by your ability to build, launch, optimize and scale campaigns that generate pipeline. You will also contribute insights and recommendations to improve performance and inform strategy over time. /p pResponsibilities: /p ul liArchitect, design, create, and implement/execute a state‑of‑the‑art Account‑Based Marketing (ABM) strategy and program /li liGenerate personalized nurture programs (emails, social media, calls, etc.) and sequences for inbound MQLs /li liHands‑on Account‑Based Marketing Outbound campaign specialist /li liCreate a curated targets for individuals within specific target accounts /li liAlways‑on Campaigns /li liGenerate personalized nurture programs (emails, social media, etc.) and sequences for outbound leads /li liMarketing engine /li liDevelop program for nurturing and touching cold leads, stalled opportunities, nurture stage, and cold opportunities /li liBDR content, emails, scripts, snippets, and call strategies /li liEnable BDRs to know all of the content was downloaded, watched, selected, or viewed /li liDevelop lead scoring strategy for CRM (HubSpot) /li liMatching ICP to buyer persona /li liRepurposing, rewriting, and retargeting content /li liKnowledge of ICPs and buyers inside and out /li liResponsible for all outbound sequences, timing, etc. /li liLead webinar programs and initiatives (securing presenters, writing abstracts, collaborating on presentations, leading dry runs, moderating webinars) /li liPotential to assist with and lead inbound marketing initiatives /li liHigh growth opportunity /li liTechnical knowledge of Google TAG manager, HubSpot, Google Ads, LinkedIn Ads, Reddit Ads /li liEmail segmentations based on ICP, buyer persona, geographic /li liTargeting for targeted regions EMEA, US, APAC, etc. /li liTargeting for vertical industries (financial services, AI, healthcare, public sector, etc.) /li liTranslate product marketing content into campaign assets (ads, emails, landing pages, social posts) /li liSupport execution of account‑based marketing (ABM) campaigns targeting key accounts and personas /li /ul pCross‑Functional Collaboration /p ul liWork closely with Demand Generation, Product Marketing, and Sales teams to execute integrated campaigns /li liEnsure campaigns align with product messaging, launches, and positioning /li liSupport webinars, events, and partner campaigns to maximize lead generation /li /ul pRequirements /p ul li2–5 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred) /li liExperience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) /li liStrong execution skills with attention to detail and ability to manage multiple campaigns simultaneously /li liWorking knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets) /li liUnderstanding of marketing funnels, lead generation, and conversion optimization /li liStrong written and verbal communication skills /li liAbility to thrive in a fast‑paced, execution‑driven environment /li liBachelor’s degree in marketing, business, or related field /li /ul pPreferred Qualifications:



/p ul liExperience with AI‑driven marketing tools and campaign optimization /li liExposure to account‑based marketing (ABM) /li liExperience working with paid media budgets and/or agencies /li liFamiliarity with cybersecurity or enterprise SaaS markets /li /ul h3Preferred Qualifications /h3 pWhile not required, candidates with experience in bCloud Security, DevSecOps, Application Security, Software Supply Chain Security, or containerization technologies such as Docker and Kubernetes /b will be given strong preference. /p pCandidates located in or willing to work in the bSan Francisco Bay Area /b are also strongly preferred. /p pWhat Success Looks Like /p ul liCampaigns are launched quickly, accurately, and at high quality /li liContinuous improvement in campaign performance and conversion rates /li liIncreased contribution to marketing pipeline and revenue /li liStrong alignment between execution and product marketing messaging /li liAbility to independently manage and optimize multiple campaigns /li libBase Salary: /b b$120,000–$200,000 /b, depending on experience and qualifications /li liPerformance‑based premio /li liMeaningful equity participation /li liMedical, dental, and vision insurance /li li401(k) /li liFlexible PTO /li liFlexible remote/hybrid work environment /li liOpportunity to work with cutting‑edge cloud‑native and cybersecurity technologies in a high‑growth company /li /ul pWhat We Do /p pRapidFort is at the intersection of Cybersecurity and AI. RapidFort is the leader in Software Supply Chain Security, delivering a comprehensive end‑to‑end vulnerability management platform that includes curated near‑zero‑CVE open‑source images, advanced runtime profiling, automated CVE remediation, and software attack‑surface‑management (hardening) capabilities to continuously secure and optimize containerized applications. /p h3Voluntary Self‑Identification /h3 pFor government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. /p pAs set forth in RapidFort, Inc.’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. /p pIf you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: /p pA "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.



/p pA "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. /p pAn "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. /p pAn "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. /p h3Voluntary Self‑Identification of Disability /h3 pForm CC‑305 Page 1 of 1 OMB Control Number 1250‑0005 Expires 04/30/2026 /p pbWhy are you being asked to complete this form? /b /p pWe are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. /p pCompleting this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at /p pbHow do you know if you have a disability? /b /p pA disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. bDisabilities include, but are not limited to: /b /p ul liAlcohol or other substance use disorder (not currently using drugs illegally) /li liAutoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS /li liBlind or low vision /li liCancer (past or present) /li liCardiovascular or heart disease /li liCeliac disease /li liCerebral palsy /li liDeaf or serious difficulty hearing /li liDiabetes /li liDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders /li liEpilepsy or other seizure disorder /li liGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome /li liIntellectual or developmental disability /li liMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD /li liMissing limbs or partially missing limbs /li liMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports /li liNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) /li liNeurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities /li liPartial or complete paralysis (any cause) /li liPulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema /li liShort stature (dwarfism) /li liTraumatic brain injury /li /ul pDisability Status Select... /p pPUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. /p /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/782hxn