Global Marketing Director Pet

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**Job Description Summary**: This role leads global marketing for the PET/CT business and is responsible for setting, communicating and delivering a growth & marketing strategy for the PET/CT business. This includes share gain, commercial activation of current/future new product introductions & installed based growth programs. This role will also develop deep qualitative & quantitative insights about the needs, wants and performance of customers, identify keys to success, align strategy execution across all geographies and drive marketing innovation. GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world. **Roles and Responsibilities**:
Business Partnership, Growth and Marketing Strategy: - Develop of growth strategy and marketing plans, including value proposition, for PET/CT; Involves participation in the evaluation of market research, market positioning, promotions associated with the PET/CT business at a Global level, in partnership with the relevant product managers and the region marketing teams.
- Define and develop the global marketing plan for the business, including value proposition, positioning, segmentation, marketing mix, and aligning marketing execution across all geographies and market segments.
- Own global strategy for trade shows, show sites and customer visits for the PET/CT business.
- Partner with Region Product Marketing and Learning & Development teams to enable product sales training programs for the Sales Specialists & Generalists
- Drive share gain, successful commercial activation of current and future new product introductions (NPIs)



and installed based growth programs.
- Own and drive the Marketing Commercial Activation process for PET/CT in all product segments.
- Interact with the necessary supporting functions to enable the success of global marketing plans including marketing communications and a digital strategy. Customer Insights: - Gain customer insights, understand customer wants, needs and problems; evaluate the portfolio versus customer needs / competitive actions to identify opportunities.
- Develop deep qualitative & quantitative insights about the needs, wants and performance of customers, identifying keys to our success.
- Create and drive a global segmentation strategy and processes to build stronger value propositions for the business market segments.
- Interpret simple internal and external business challenges and recommends best practices to improve products, processes or services. Stays informed of industry trends that may impact the business. Competitive Intelligence & Portfolio: - Actively solicit and share competitive intelligence.
- Create portfolio positioning, pricing & targeting to achieve market share growth.
- Assess portfolio competitiveness globally across regions and segments, current and future anticipated states. **Required Qualifications**
- Bachelor’s Degree in Marketing, Business Administration, Biomedical Engineering, Biosciences or a related field.




- 5+ years marketing/commercial experience with 3+ years of product marketing experience
- 3+ years of experience in field or region product marketing experience, including product launch and/or pricing experience.
- Knowledge of healthcare market
- Fluent in English
- Excellent project management skills. Demonstrated ability to lead programs / projects.
- Ability to collaborate with diverse teams and functions across a matrix organization
- Strong oral and written communication skills.
- Strong interpersonal and leadership skills.
- Tenacity and persistence to overcome obstacles and deliver results **Desired Characteristics**
- MBA, Master’s Degree in Marketing
- Product Management or Sales experience
- Experience running medical/customer/sales advisory boards
- Financial acumen - budgeting, ROI calculations, basic finance understanding
- Understanding of emerging marketing tools/trends & marketing automation
- Ability to drive and implement change, including measuring and monitoring progress
- Strong business acumen and organizational skills
- Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining a forward thinking and customer-first attitude
- Establish and maintain positive work relationships with peers, management, and customers displaying willingness to understand diverse points GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world. GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisi

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/783i5l