Digital Marketing Executive

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/783nlz

Italian Hospitality Collection is a portfolio of hotels, resorts and spas, hand-picked for their beauty, history and enchanting surroundings. **Chia Laguna Resort in Sardinia**, featuring 3 different hotels - Conrad Chia Laguna Sardinia, Baia di Chia Resort Sardinia - Curio Collection by Hilton, and Hotel Village, with a total of 424 keys and a conference centre with 8 meeting rooms for up to 900 delegates. **Fonteverde Lifestyle & Thermal Retreat in Tuscany**, a member of the Leading Hotels of the World, with 78 keys and 3 meeting rooms for up to 85 delegates. **Grotta Giusti Thermal Spa Resort in Tuscany**, a member of the Autograph Collection by Marriott, with 68 keys and 4 meeting rooms for up to 60 delegates. **Bagni di Pisa Palace & Thermal Spa in Tuscany**, a member of the Leading Hotels of the World, with 61 keys and 3 meeting rooms for up to 100 delegates. **Le Massif Hotel & Lodge in Courmayeur,** a member of the Leading Hotels of the World, with 80 keys and nearby meeting facilities for up to 150 delegates Sister properties, part of the portfolio:
**Ambasciatori Palace**: - 160 rooms, the first Intercontinental brand of IHG in Italy, built in 1900 to host ambassadors in Rome, then serving as the American Embassy Library in 1946, an historic building located in the heart of Via Veneto, is the ideal place to experience Rome’s fusion of ancient history and modern sophistication **Anglo American Florence**- 118 rooms, a historic hotel part of _Curio Collection by Hilton_, which dates to the 19th-century, is in a quiet area of central Florence, a 10-minute walk from Firenze Santa Maria Novella. The newest property part of the group, opened in 2024. **Duo Milan Porta Nuova**: - 239 rooms, vibrant design, and dynamic spaces that welcome coworking and socializing,



the hotel marks the _Marriott-Tribute Portfolio’s_ entry into Milan, Italy’s financial and design capital. Our mission is to bring together out-of-the-ordinary properties, offer our guests memorable experiences in true Italian style, give our employees stimulating places to work and grow professionally, and achieve our shareholders’ financial goals. **JOB AIMS** A **Digital Marketing Executive** is responsible for implementing and managing online marketing campaigns and website to promote a company’s products or services. Moreover, one of the main goals will be optimize the CRM management and implement strategies and best practises. This role involves working across various digital platforms to increase brand awareness, drive traffic, and generate leads. This position is ideal for a motivated and creative individual eager to contribute to a company’s online presence and growth through innovative digital marketing initiatives This role reports to the Digital Marketing Manager, splitting the activities, and works closely with other departments to maintain a cohesive brand voice and strategic approach. **JOB REQUIREMENTS**
- Bachelor’s degree or any study title in marketing, communications, business, or a related field.
- 1-3 years of experience in digital marketing or a similar role.
- Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and HubSpot.




- Strong written and verbal communication skills.
- Analytical mindset with attention to detail.
- Creative and innovative thinking.
- Italian speaking, mandatory knowledge of English language. **KEY RESPONSIBILITIES** **Digital Campaign Execution**: - Ensure campaigns align with the company’s overall marketing strategy, budget & Digital Marketing Manager’s indications. **CRM**: - Management of CRM activities, for implementation of best practises and better usage.
- Collaborate with relevant departments, eg. Revenue, to optimize strategies aiming incremental revenue. **Search Engine Optimization (SEO)**: - Optimize website content to improve search engine rankings.
- Conduct keyword research and analysis to drive organic traffic. **Pay-Per-Click (PPC) Advertising**: - Manage and optimize paid advertising campaigns on Google Ads, Facebook Ads, and other platforms.
- Track and adjust campaigns to achieve maximum ROI. **Content Creation**: - Work with designers, graphic and content creators, to produce visuals and multimedia content. **Local Campaigns Management**: - Develop and schedule local marketing campaigns on Facebook based on hotels need, to increase ancillary revenue incomes.
- Monitor the results and adjust where needed. **Newsletters/DEMs**: - Analyse open rates, click-through rates, and conversion metrics to improve performance. **Analytics and Reporting**: - Use analytic tools to monitor campaign performance.
- Prepare regular reports on KPIs and suggest improvements for future campaigns. **Collaboration**: - Work with other departments, including sales, social media and offline marketing to align efforts and deliver cohesive campaigns
- Collaborate with external agencies for improving the performances. **Market R

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/783nlz