Marketing Data Analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/783z2n

We are looking for a Marketing Data Analyst to turn marketing data into clear, actionable insights across our European markets and myAtlante. In this role, you will own performance measurement, analyse acquisition economics, funnels and ROI, and provide evidence-based recommendations that help marketing teams invest where impact is highest and optimise what can perform better.

This is an analytics-focused role at the intersection of marketing performance, data analysis and data engineering.

Brief description of the role:

You own the measurement, analysis and interpretation of marketing performance across all European markets and across myAtlante. You track CAC, conversion funnels and campaign ROI, you ask the questions that explain why the numbers move, and you tell the rest of the function where and how to optimise. You own the data and the analysis. You do not execute campaigns and you do not set strategy.

Value Creation:

You create value by making marketing decisions evidence-based. By measuring acquisition economics, conversion and return on investment with rigour, and by turning that measurement into clear recommendations, you let the CMO, the markets and myAtlante invest where the return is highest and stop what does not work.

Core Responsibilities:

- Own marketing measurement: define and track CAC, CPA, conversion funnels by stage, retention, LTV, campaign and channel ROI across markets and across myAtlante.
- Build and maintain the marketing dashboards and the single source of truth for marketing performance.
- Analyse funnels and campaign results to explain performance and identify where ROI can be increased.
- Produce concrete optimisation recommendations (budget allocation, channel mix, audience and funnel fixes) and hand them to Marketing Operations and to the relevant client for execution.




- Run customer segmentation, behavioural and cohort analyses to support acquisition and retention.
- Ensure measurement is reliable before launch: tracking, tagging, attribution and conversion infrastructure in place for every new campaign and channel.
- Support business cases, forecasting and target setting with data.
- Prepare executive reporting for the CMO and senior management.
- Work with the central Data Platform & AI team to keep marketing data quality, consistency and access aligned with company data governance.
- Promote a data-driven culture across the marketing function and the markets.

Requirements:

- Master's degree in Economics, Statistics, Mathematics, Data Science, Business Analytics, Engineering or related fields.
- 3-5 years of experience in marketing analytics, growth analytics, business intelligence or customer insights, with direct exposure to acquisition economics.
- Strong command of CAC, funnel analysis, attribution, retention and ROI measurement.
- Strong hands-on data management and visualisation skills. Our data stack includes: (-)Apache Iceberg, Amazon Athena SQL and Python for data wrangling and integration; (-) Power BI and Streamlit for BI reporting; (-) Python on AWS Lambda and Docker for data ingestion and orchestration.
- Ability to turn analysis into clear, actionable business recommendations.
- Fluent English.

Report to: Head of Data Platform & AI, functionally to: Chief Marketing Officer

Other information:

Gross Annual Salary: starting from 40.000, according to experience, plus benefits

Location: Milan office - hybrid remote

This announcement is addressed to both sexes, in accordance with Law 903/77 and Legislative Decree 198/2006, and to people of all ages and nationalities, in accordance with Legislative Decrees 215/03 and 216/03

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/783z2n