Interfit Marketing Advisor

31 lug - Tivoli
Yokohama TWS

About Us: We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, motorcycles segments. We design and manufacture tire and wheel solutions made for the future. With a combination of value, safety and ease, our solutions provide a more productive and sustainable performance our customers demand. We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology and sustainability together to answer the specific needs of our customers. All while continuing to reduce our and their impact on the planet. Our people take ownership to deliver on this promise every day. We are a global Company with a local reach, operating in more than 50 Countries worldwide with 6.700 employees of 40 different nationalities, 14 state-of-the-art plants and 4 innovation centers. We are part of Yokohama Rubber Co., Ltd., a global leader in the tire industry with 860.5 billion yen in revenues (approx. 6 billion euro), over 28,000 people around the globe and with operations in more than 120 countries. If you have an entrepreneurial mindset, enjoy taking responsibilities and getting things done in the right way, join us! We are plenty of opportunities to grow and develop in a truly dynamic and easy-going environment. The Interfit Marketing Advisor will be responsible for the implementation of the global marketing and communication activities to support the Interfit business in collaboration with the Global Interfit Director. The resource will collaborate with all Interfit key stakeholder (Regional/Country Sales & Service Managers, Marketing Managers, Operations Managers) to define and execute the marketing plan in each country.



Tasks and Responsibilities: - Branding: Develop and prepare all materials to support Interfit countries for the execution of the brand strategy. Work closely with Interfit countries about branding activities on signages, trucks, uniforms, locations,...
- Creation of Interfit focused contents: texts, images, videos, testimonials, SoMe messages
- Create global Interfit literature and support each market in creating local material
- Interfit website & SoMe management: contents, traffic analysis, translations,. Collaborate with external IT partners to enhance the website
- Support the preparation of local events and exhibitions where Interfit will be present
- Support Interfit development activities (business planning, acquisitions,.)
- Support the preparation and the monitoring of dedicated Interfit reporting Job and Personal Requirements: - BA / BS required: Degree in Business, Marketing, Communications highly preferred
- Previous experience in Marketing / Communication (+5 years)
- Previous experience in multinational companies (B2B industries is a plus)
- Hands-on experience in managing the design and the creation of marketing material
- Experience of managing digital companies and creative agencies
- Excellent writing skills. Analytics and editing skills.
- Communication and presentation skills
- Ability to drive and manage complex projects
- Ability to self-motivate and work independently
- Budget detailed management
- Attitude to live and work with multi country - multicultural teams
- Good command of Google Analytics / Google AdWords
- Good understanding of web and Social Media trends and dynamics
- Advanced knowledge of Microsoft Office
- Fluent in English

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