Head of Marketing

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Head of Marketing

Location: Turin / Hybrid

Employment: Full-time

Experience: 5+ years

Focus: Brand positioning, marketing campaigns, driving demand About GrantSpider

GrantSpider is building the AI Grant Office: a platform that helps universities, research centres and innovative companies manage the full grant lifecycle - from opportunity discovery and partner identification to proposal development, submission and post-award management.

We are evolving from an advanced AI copilot into an enterprise-ready grant autopilot, and we need someone to own how the market understands us as we grow. We are an early-stage, fast-growing startup looking for a Head of Marketing who can define our positioning, build our brand and run the campaigns that turn a technically complex product into demand. The role

We are looking for a highly independent Head of Marketing who can own marketing as a function (strategy, brand and execution) from a blank page to measurable results.

You will not inherit a playbook. You will be expected to understand our audience of researchers, innovation managers and R&D; leaders, decide what GrantSpider should stand for, define the positioning, build the brand and run campaigns that deliver a strong pipeline. In the early stage you will be a hands-on player-coach: setting direction and producing the work, then hiring and building the team as we scale.

You will work directly with the founders as the owner of the marketing function, and closely with sales and growth to align the whole go-to-market. What you will own

Brand and positioning: defining what GrantSpider stands for and how we sound and look across every touchpoint

Messaging and narrative: translating a technical, high-stakes product into clear, vantaggi-led stories for distinct buyer segments

Marketing strategy: setting priorities, channels and the plan to hit growth targets





Campaigns: planning and running integrated campaigns around launches, partnerships and market moments

Content engine: website, thought leadership, LinkedIn (company page and founder profiles), newsletters and event material - set the standard and produce it early, then delegate as we scale

Demand and pipeline contribution: partnering with growth and sales so marketing drives qualified opportunities, not just awareness

Events and community: presence and positioning across the European R&D; and innovation ecosystem (scientific conferences, tech exhibitions, other events)

Measurement: defining the metrics that matter and reporting honestly on what's working

Team: building and leading the marketing function as GrantSpider scales What we are looking for

At least 5 years in marketing, with senior ownership of brand, positioning or growth A track record of defining positioning and building a brand, ideally from an early stage

Excellent writing and editorial judgment: you can produce the work, not just brief it

Strategic range plus hands-on execution: comfortable being the whole function before you build the team

Experience running integrated campaigns and owning their results

Fluency with content, design and marketing tooling, and with the metrics behind them

Ability to operate independently in ambiguity and set direction others follow





Confidence to challenge the founders and defend a point of view on brand and strategy Nice to have

Experience in B2B SaaS, deep tech or a technical/scientific domain

Familiarity with the EU research, innovation or grant-funding ecosystem

Experience building and leading a small marketing team

Demand-generation and funnel fluency alongside brand

Experience marketing to universities, research centres or the public/innovation sector

Italian and English at professional level; other European languages a plus You may be a strong fit if

You want to own a function and its outcomes, not execute someone else's plan

You can set brand strategy and still write the LinkedIn post yourself this quarter

You make complex things simple without dumbing them down

You care whether marketing drives the business, not just whether it looks good

You have strong opinions on brand and positioning and can defend them to founders

You move quickly, prioritise ruthlessly and build as you go Compensation

€45,000–€65,000 gross annual salary, depending on experience and level of ownership

Possibility of equity recognition under GrantSpider's ESOP, reflecting the seniority and scope of the role

Flexible hybrid working arrangements Why join

Own marketing end to end and define what GrantSpider stands for

Build the brand and go-to-market of an ambitious AI product from the ground up

Work directly with the founders on positioning and strategy

Set the standards and build the team as the company scales

Shape the trajectory of a rapidly growing startup from a leadership seat How to apply

Apply via LinkedIn and reply to the mandatory qualification questions, which will be used for the preliminary screening in combination with a review of your LinkedIn profile. Shortilisted candidates will be invited to share more information and/or to online interviews.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/784lsm