Social & digital specialist
Pubblicato il 01-08-2026 - Stanley Black & Decker in Leggiuno
Position Title: Social & Digital Specialist Location: Vimercate e Monvalle, Italy Hybrid: 2 days in the office, 3 days working remotely Employment: Permanent Responsibilities Develop and execute social media strategies that support global and regional brand plans and deliver against key marketing initiatives. Align campaign objectives and content execution, including lead generation activities, in partnership with the Local Digital Marketing Manager and Central Brand Teams. Manage organic and paid social media activity across relevant channels. Incorporate user-generated content into broader brand strategies. Act as a brand ambassador by engaging with audiences, responding to questions and queries, and nurturing positive brand relationships in line with tone of voice guidelines. Monitor brand sentiment through social listening and use insights to strengthen customer experience, support customer retention, and help acquire new customers. Interpret performance metrics and act on insights to optimise campaign execution and improve social media effectiveness. Manage social media operations through agreed technology platforms such as Social Bakers and other approved tools. Partner closely with customer support teams to resolve customer service issues raised through social media channels. Track, evaluate, and report regularly on social media interactions, campaign performance, and audience engagement. Monitor trends across social, digital, and mobile media, and contribute innovative ideas through regular brainstorming sessions to support business growth. Qualifications Exceptional English communication skills, both written and verbal,
with the ability to engage consumers while maintaining brand integrity. In-depth knowledge of major social media platforms, along with hands‑on experience managing social communities in a professional or corporate environment. Experience executing and coordinating Facebook advertising campaigns and broader digital marketing campaigns. Strong analytical, organisational, and project management skills, with the ability to process data, interpret performance metrics, and thrive in a fast‑paced environment. Creativity, sound judgement, and an understanding of crisis management principles. Experience engaging influencers, agencies, and external audiences considered highly valuable. Salary €28,000.00 – €36,200.00 (Primary location) Benefits Competitive salary and comprehensive benefits plan. Medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan. Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. Discounts on Stanley Black & Decker tools and products and other partner programs. Access to a wealth of learning resources, including digital learning portal. EEO Statement All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@. Know Your Rights: Workplace discrimination is illegal (eeoc.gov) #J-18808-Ljbffr