01 ago - Milano
Randstad Professional Italia
ppFor a premier leader in the food manufacturing sector, specializing in the production of high-quality pizza and authentic Italian culinary products, we're looking for a BRAND MANAGER. /p h3Key Responsibilities /h3 h3Consumer Market /h3 ul liAnalyze consumer, shopper and market trends, channel dynamics and competitive landscape to identify opportunities. /li liMonitor sell-out and consumer data to identify trends and recommend actions. /li liSupport the development and execution of marketing plans together with the European Marketing Manager and Trade Marketing Lead in Italy /li liContribute to consumer recruitment initiatives and communication plans across TV, Digital, Brand Activations and PR. /li liSupport budget monitoring and PFME tracking. /li /ul h3Brand Communication /h3 ul liCollaborate with creative and communication agencies on brand assets and campaigns, ensuring consistency with brand positioning and identity. /li liSupport management of selected PL areas. /li liSupport innovation and renovation projects from concept to launch and post-launch analysis. /li liBuild strong knowledge of the product portfolio, production processes and factory operations.
/li liMaintain close collaboration with factory teams and international stakeholders to support export and market opportunities. /li liCollaborate closely with Trade marketing and Sales teams, contributing to build effective trade stories and commercial initiatives. /li /ul h3Skills Experience /h3 ul li2-3 years of experience in Marketing, preferably FMCGs. /li liStrong analytical mindset, curiosity and consumer understanding. /li liProject management and cross-functional collaboration skills. /li liAbility to manage multiple priorities in a fast-paced environment and to work under pressure and tight deadlines /li liHands-on, proactive and problem-solving attitude /li liSense of ownership, accountability and attention to detail. /li liResilient, flexible and adaptable to changing business priorities. /li liTeam-oriented, resilient and flexible attitude. /li liInterest in digital marketing and food trends and consumer culture. /li liWillingness to travel (approx. 2 days/month) and work cross-functionally in dynamic contexts /li /ul /p #J-18808-Ljbffr
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