Brand & Product Lifecycle Lead
Pubblicato il 01-08-2026 - Groupe Psa in Italia
Main activities
- Master and formalize the Brand Maintenance and Animation Lifecycle strategy (the frequency of changes), innovation themes, product content, services aligned with Brand positioning.
- Define the economic data by interfacing between Product Animations (volumes & selling prices)
- Coordinate launches until full profitability for all geographical areas and over the entire lifecycle.
- Animate a cross‑functional working group including decision‑making meetings with specific insights about customer needs to ensure consistency in definition & implementation.
- Conduct competitive research & diversity (commercial) studies to identify trends.
- Define new product features to be tested by technical departments.
- Continue with Product Referential teams, design technical definitions for new Marketing‑Product objectives. Respect specific costs & timing targets Ensure follow-up of mid‑life launch projects
Behavioural skills
- Leadership
- Creativity, curiosity & initiative
- Dynamism & Enthusiasm
- Like to work in a team
- Intercultural open‑mindedness
Technical skills
- Fluent in English
- Project Management
- Digital
- Excell
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