Loyalty & engagement associate manager
Pubblicato il 01-08-2026 - Jobtailor in Italia
Responsibilities Support the design, implementation, and continuous improvement of loyalty programs and customer engagement initiatives across online channel Assist in designing and refining the online loyalty program, including objectives, mechanics, reward structures, and feasibility assessments (economic and technical) Support the continuous evolution of the loyalty strategy through benchmarking, customer insights, and analysis of engagement trends Collaborate with Snai Commercial team to define a unified strategy for engaging the online customer base Act as a contributor to the Loyalty Agile Team, supporting backlog refinement, requirement finalization, and prioritization of activities for planning, testing, and delivery Coordinate with internal stakeholders (Product, IT, Marketing, Responsible Gaming, Legal, Compliance) to support requirement definition, implementation, and launch activities Assist in defining and executing online program launch and communication plans with the Marketing team,
ensuring alignment with broader brand and commercial goals Support the planning and execution of awareness and engagement campaigns across online channels, collaborating with the Marketing team to maximize reach and impact Track loyalty program KPIs (engaged customers, loyalty transactions, premio spending, CSI) and suggest actionable improvements Monitor the evolution of program resources (e.g. points fund, bonus allocation) and contribute to strategies to mitigate risk and maximize effectiveness Requirements Previous experience in digital loyalty, customer engagement, CRM, CVM, marketing, or product‐related roles, preferably within online gaming, betting, entertainment, e-commerce, digital platforms, or other highly regulated and data‐driven industries Strong organizational and coordination skills, with the ability to manage multiple projects and stakeholders simultaneously Analytical mindset, with experience in customer behavior analysis, campaign performance tracking,