Senior Marketing Manager West-South
Pubblicato il 01-08-2026 - Pegasystems in Italia
Our EMEA Regional Marketing team is responsible for driving global engagement at scale through the development and execution of region wide, vertical- and account-specific marketing campaigns; the development and activation of offering lead growth programs, and high-end events, with the ultimate goal of making selling easier and being the voice of marketing to our GTM teams in region.
Picture Yourself at Pega:
As the Senior Marketing Manager for West-South, you’ll lead strategic marketing initiatives across your region and assigned industry, helping shape Pega’s brand presence and drive growth. You’ll design and execute demand generation campaigns, deliver Account-Based Marketing for key strategic accounts, and align marketing efforts with regional business goals to grow pipeline and ACV. This role blends strategic planning with hands‑on execution and cross-functional collaboration. You’ll also manage and develop a team of two, fostering high performance and impact.
Please be aware that this role will require frequent travel across Italy, Spain & France.
What You’ll Do at Pega:
- Act as the marketing lead for your region, representing marketing across the GTM organization.
- Develop and execute a comprehensive regional marketing plan aligned to business goals and pipeline growth.
- Lead multi-channel demand generation campaigns and ABM programs for top strategic accounts.
- Partner with sales to build account-based marketing plans using Target Organization Plans (TOPs).
- Deliver regional marketing programs including brand, thought leadership, PR, and digital execution.
- Manage and optimize regional events, leveraging global standardization.
- Implement always-on nurture marketing for both new and existing accounts.
- Collaborate cross-functionally with EMEA teams, sales leadership, and corporate marketing.
- Use data and analytics to measure impact, optimize performance, and report ROI.
Who You Are:
You excel at working with a diverse set of functions and levels