Digital marketing

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Experteer Overview In this role you drive digital growth for E. ON Energia, shaping strategies across energy commodities and value-added solutions. You will align marketing and sales initiatives with business goals while leveraging data, performance insights, and evolving digital trends. You'll collaborate with cross-functional teams and external partners to optimize the customer funnel from acquisition to conversion. The opportunity emphasizes AI-enabled marketing innovation and scalable, data-driven growth. You join a mission-driven team shaping Europe's energy transition. Retribuzione / Benefits Define and lead the digital marketing and sales strategy across energy commodities and value-added solutions to align with growth goals Manage digital acquisition and lead generation across B2 C and B2 B, including budget planning and ROI optimization Drive paid and organic growth initiatives, including SEO,



to increase qualified traffic and conversions Design customer journeys to generate high-quality leads and sustainable growth across channels Advance marketing tech and data ecosystems using AI, CDPs, personalization, and GEO/LLM-based optimizations Oversee external agencies and partners, ensuring alignment with marketing and global stakeholders Responsabilità At least 8 years of experience in digital marketing, digital sales, or related commercial roles with increasing responsibility Experience managing large-scale customer acquisition programs and substantial marketing investments Leadership experience in energy, utilities, telecom, insurance, or similar sectors (energy sector experience a plus) Strong knowledge of digital channels and performance drivers (performance marketing, SEO, analytics, martech) Solid understanding of AI applications in digital marketing (personalization, CDPs, LLM/GEO-based optimization) #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78c1jr