Sr Manager, Performance Marketing
Pubblicato il 01-08-2026 - Altro in Italia
Experteer Overview In this role you will lead the FRITES lifecycle marketing and paid media strategy to fuel customer growth in France, Italy, and Spain. You will own end-to-end planning across acquisition, onboarding, retention, cross-sell, and winback, working cross-functionally to translate insights into business impact. You will build an integrated lifecycle and media engine to improve activation, engagement, retention, and long-term value. This position offers a high-impact chance to shape scalable growth in a privacy-conscious environment.
Retribuzione / Benefits Own the FRITES lifecycle marketing strategy across the full customer journey: acquisition, onboarding, habit formation, cross-sell, retention, winback
Lead paid media strategy and execution across key channels (search, paid social, display/video, affiliates) aligned to lifecycle objectives
Develop segmentation and trigger strategies based on customer behavior to intervene earlier and more effectively
Manage budgets and performance, drive ROI through continuous optimization
Lead agency/vendors to ensure high-quality execution and accountability
Collaborate with Product, Partnerships, Analytics, Creative, and Legal/Privacy to ensure compliant, impactful growth programs
Oversee integrated planning for Tier 1 moments (seasonal peaks, priority campaigns) ensuring CRM and paid media work together with clear messaging and measurement
Partner with Analytics to define KPIs, run test-and-learn agendas, and track activation, retention, and LTV
Responsabilità 8+ years of marketing experience with deep CRM/lifecycle and paid media expertise
Proven track record building lifecycle programs that improve activation, retention, and customer value
Strong experience planning and optimizing paid media across major channels with ROI accountability
Analytical fluency and ability to work with BI/Analytics for measurement and experimentation
Ability to lead cross-functional programs and influence senior stakeholdersExperience