CRM Manager Team Lead
Pubblicato il 01-08-2026 - Altro in Italia
Are you passionate about customer lifecycle management, data‐driven CRM strategies, and high‐impact retention initiatives?
AdmiralBet, the Italian subsidiary of Greentube GmbH and part of the NOVOMATIC Group, is looking for a CRM Manager Team Lead to shape our Retention strategy and orchestrate customer journeys across the entire lifecycle.
You will play a central role in optimizing activation, engagement, retention, and churn prevention, while coordinating cross‐functional teams and driving continuous improvement.
What will you do
Governance of Acquisition & Retention
Define and maintain the technical and functional Retention strategy in line with business priorities;
Optimize early activation, retention, reactivation, and churn‐prevention processes;
Oversee segmentation, targeting, and personalization logic.
Customer Lifecycle & Journey Orchestration
Design and optimize end‐to‐end customer journeys (registration → activation → playing → retention) in coordination with the Content & Design teams;
Ensure full alignment between customer journeys and the Product roadmap;
Identify friction points across the lifecycle and propose UX and process improvements.
Retention Tools & Technologies
Supervise key platforms including promo engines, tracking systems, loyalty tools, and CRM suites;
Work closely with Tech/IT to ensure performance, reliability, and correct configuration;
Act as a demand manager for internal and external technology providers (loyalty, promotional engines, CRM, CMS).
Data Analysis & KPI Management
Analyse trends, detect anomalies, and identify opportunities for improvement;
Recommend corrective and evolutive actions based on data insights.
Lead A/B and multivariate testing across CRM initiatives to increase customer engagement;
Document findings and translate outcomes into actionable insights;
Evaluate the impact of new product features on Acquisition & Retention performance.
Competitive Analysis
Benchmark brand promotional offers against competitors;
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