Field marketing manager north-east

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Field Marketing Manager North-East (Triveneto, Emilia Romagna, Marche) Full-time Organization: Red Bull S.r.l. Overview The Field Marketing Manager is responsible for building the local face of Red Bull within their region (North East Italy – Triveneto, Emilia-Romagna and Marche) in line with global and national strategies and priorities. The role involves building strong local networks, including opinion leaders and key influencers both online and offline, and creating and implementing marketing initiatives across the four pillars of the marketing mix (Consumer Collecting, Sports, Culture, and Communications). Initiatives leverage On Premise, Off Premise, and New Business opportunities while addressing local needs and specifics to support business growth. This is a field role with extensive time spent outside the office. Understand the latest generational trends by staying close to consumers and engaging with networks across different scenes. Involve the local team in idea generation for the field and capitalize on their university lifestyle to identify technology, digital,



and social trends early. Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance of the four pillars based on regional knowledge and global/national priorities. Ensure digital and social media are central to every field marketing activity and selectively pursue cross-marketing opportunities with sales, marketing and the Red Bull Media Network. Responsibilities Drive field activities to bring the brand to life in the region, balancing the four pillars of the marketing mix and leveraging local networks and scenes. Develop and execute marketing initiatives aligned with global and national priorities while addressing local needs and opportunities. Maintain a strong online and offline presence by engaging opinion leaders and key influencers, and ensure digital and social media sit at the hear

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78cpwu