Brand CRM Analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78crxj

Job Description

The Brand CRM Analyst is responsible for supporting customer data management and analytics activities for all Max Mara Group brands at a corporate level. It implements the guidelines of the Corporate CRM Director and the Data Scientist in order to implement the construction of a centralized customer database at WW level for all the Group’s brands. It has a holistic vision of the consumer, the result of an approach of excellence. The quality of service and the integrated approach to interaction become the levers of perception as a reference benchmark for all the brands belonging to the Group. The role has a strategic vision of the company and is able to bring out interesting data-driven insights and implement effective data-driven Brand CRM policies. The main role objectives therefore refer to the support and management of the customer database
Qualifications
1.01 Takes care of the data analysis and contributes to the definition of the data collection process for all the Group’s brands from an Omnichannel perspective




1.02 Analyzes and profiles the interaction and purchasing behavior of consumers through appropriate statistical analysis methodologies
1.03 Knows the main web data analysis tools and keeps constantly updated on their releases and developments
1.04 Reviews the data in order to guarantee its quality
1.05 Verifies the data governance and usability of the data through the different channels
1.06 Takes care of training activities towards Brand CRMs with regards to customer data collection & management
1.07 Defines standard metrics and KPIs at Group level to measure consumer engagement, acquisition and retention processes, from an omnichannel perspective
1.08 Is able to promote new consumer analysis metrics, as knowledge of processes, consumers and markets grows, from an evolutionary perspective
1.09 Develop strategic thinking on data visualization issues, in order to promote understanding of the behavioral clusters identified by internal stak

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78crxj