Data intelligence manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78csb3

Responsibilities Lead the creation of recurring and ad-hoc analyses: consumer behaviour, funnel performance, channel efficiency, journey optimisation opportunities, market trends, competitive benchmarking. Coordinate development and maintenance of advanced models (e.g., churn prediction, LTV forecasting, propensity scoring, recommendation algorithms), employing AI and machine learning techniques. Develop and implement experimentation frameworks (A/B testing, multivariate tests) in collaboration with activation teams. Scout and evaluate emerging analytics tools that use artificial intelligence, translating capabilities into scalable, business-ready use cases. Synthesise findings into compelling presentations, reports, and recommendations for senior leadership and marketing peers/teams. Proactively identify and investigate growth levers or risks through exploratory analysis, including opportunities to improve the customer journey and channel performance insights. Support strategic planning cycles with data-backed scenarios and forecasts.



Partner tightly with the Data Product Manager on prioritisation and productisation of analytical features, including AI-powered capabilities. Collaborate with the Data Platform Manager on data improvements (via DBS and D&A;) that unlock new analytical possibilities (e.g., enriched event data, cross-device identifiers, AI/ML-ready pipelines). Integrate insights into campaigns, support cross-functional initiatives, and lead analytical governance, team development, and guidelines (incl. self-service, rigour, and capability building). Serve as the go-to expert for growth-related questions, balancing depth of analysis with speed to deliver both quick-win insights and longer-term strategic studies. Translate complex analytical findings into actionable, non-technical narratives for executive and marketing stakeholders. Requirements Minimum 8+ years in data analytics, business intelligence, data science, or intelligence leadership roles, with

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78csb3