PR Assistant Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78cu1e

Overview
Contribute to grow sales and brand equity by building our celebrity strategy and PR strategy to elevate brand image with clear KPI setting based on global/Japan communication strategy.
The Assistant Manager is responsible for celebrity strategy including influencers and product PR management together with the PR manager within Japan. Their objective is to secure elevated media exposure for Tiffany products and new collections, and to communicate event messages by managing celebrities/influencers and external agencies.
The individual will report to the PR manager, who is responsible for team management with a focus on product and celebrity PR.
Responsibilities
Contribute to growth in sales and brand equity by collaborating and executing holistic celebrity strategy and product PR strategy with the PR manager.
Manage budget for assigned projects, plan execution, coordinate with multi-functional teams and key stakeholders, measure effectiveness and efficiency, and propose/executed improvements.




Collaborate with global celebrity/PR teams to align and influence global campaigns and guidelines for key initiatives/projects you lead.
Plan and execute PR and Celebrity activities in coordination with other teams (e.g., Products for Merchandising, DCO for lower-funnel digital marketing, Brand Marketing for magazine tie-ins, CVM for visual merchandising) to ensure consistent goals across functions.
Qualifications
Holistic PR experience at a brand or PR/Advertising agency, including celebrity/influencer management, magazine ads/tie-ins, and BTL activities (events, pop-ups), with at least 3 years' experience in Fashion/Jewelry & Watch brands or beauty brands, preferably luxury.
People management experience of at least 1–2 years.
Hands-on, roll-up-your-sleeves attitude with the ability to handle multiple fast-paced tasks and a strong sense of ownership.
Professionally and personally mature with excellent interpersonal skills.
Strong strategic thinking integrating qualitati

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78cu1e