Lg&A Product Marketing
Pubblicato il 01-08-2026 - Altro in Italia
Experteer Overview In this role, you drive strategic product and collection development for assigned categories within a luxury leather goods and accessories portfolio. You will partner across Design, Product Development, Retail, and Supply Chain to ensure launches align with brand objectives and commercial priorities. You lead lifecycle activities from concept to market, leveraging insights to optimize growth and profitability. You will influence future collections and storytelling, contributing to a cohesive brand experience and market success.
Retribuzione / Benefits Analyze sales performance, trends, and consumer insights to identify opportunities and risks for growth
Develop trend reports, benchmarking, and market analyses with actionable recommendations
Define product and collection strategies translating objectives into clear briefs
Coordinate collection presentations and showroom launches with consistent storytelling
Ensure accurate product data management within the PLM system
Maintain collection development documents (briefs, delivery plans, pricing benchmarks)
Prepare cross-functional tools and guidelines for launches (VM, comms, forecasts, training)
Own monthly sales forecasting for carry-over products and seasonal forecasts for new launches
Define target retail prices and ensure pricing architecture aligns with business goals
Present strategies and performance analyses to senior management and stakeholders
Collaborate with cross-functional teams to ensure coherent product strategy throughout the lifecycle
Manage day-to-day product marketing activities and contribute to strategic category projects
Responsabilità 5–7 years of experience in Product Marketing, Merchandising or related functions within luxury, fashion or lifestyle brands
Solid understanding of product marketing, collection development, and lifecycle management
Strong knowledge of luxury industry, consumer dynamics, market trends, and retail
Experience in sales analysis, forecasting, pricing