Marketing Manager
Pubblicato il 01-08-2026 - Lectra Gruppe in Italia
POSITIONSUMMARY
The Marketing Manager role is accountable for disciplined execution of the annual marketing plan, driving measurable business, pipeline impact, and account penetration through targeted GTM initiatives, high‑value engagement, and customer advocacy. The Marketing Manager ensures rigorous performance tracking, fast follow‑up of generated leads, and continuous optimization of actions to support company growth and sales conversion. The main priority market will be fashion with a focus on manufacturing, with ad hoc support on automotive and furniture markets.
DUTIES AND RESPONSIBILITIES
- Support the definition, planning, execution, and yearly management of the regional marketing plan in line with Lectra’s business priorities.
- Act as the main interface with other Go‑To‑Market teams (Sales and Customer Success), ensuring tight collaboration, clear alignment, and smooth progression of joint activities.
- Adapt, localize, and deploy corporate marketing assets, with a strong focus on optimizing the buyer journey and supporting commercial conversations.
- Contribute to demand generation programs by defining target audiences, supporting account‑based initiatives, and improving account reach and engagement.
- Collaborate on solution launches, ensuring local readiness, consistency, and market impact.
- Drive the development of customer success stories and advocacy assets in collaboration with Sales and Customer Success teams.
- Ensure marketing activities are properly planned, executed on time, and reported, with clear outcomes and lessons learned.
- Track and monitor yearly marketing KPIs, proactively activating corrective actions and marketing triggers when performance deviates from objectives.
- Support regional budget planning, ensuring disciplined spend, prioritization, and ROI focus.
- Coordinate with internal and external stakeholders (Product Marketing, Digital, Events, Communications, Agencies) to ensure consistency and effective execution across events