01 ago - Italia
De’ Longhi Appliances
We are seeking a high-energy, consumer-obsessed Product Manager (PM) to contribute to the growth of De'Longhi Coffee Category portfolio. This role impacts on the entire product development, from ideation and understanding consumer needs to product launch, and acts as a key stakeholder for a flawless market launch execution.
Investigate the Consumer Voice: Collaborate with the Consumer Journey & Marketing Data Engine teams to deeply analyze global market trends, competitive movements, and consumer segmentation/needs within the Coffee category. Ideation & Concept Generation: Define breakthrough product concepts and features that address unmet consumer needs and align with De'Longhi's premium brand promise.
Contribute to define and manage a balanced product portfolio – spanning all life cycles – to maximize sustainable growth, market share and brand equity.
Product Development & Cross-Functional Leadership
Influence Engineering, Design, Project Management, and Quality functions with regard to the product vision and critical milestones (on-time, on-cost, on-spec)
of New Product Development (NPD) projects.
Partner with Marketing and Sales teams to implement the global commercial launch plan, providing specific inputs on category entry points, consumer triggers and barriers, portfolio management, developing physical and digital planograms, and ensuring impactful POS for successful in-store and online execution.
Performance Analysis: Collect data to continuously monitor sales and profitability performance, market growth, consumer satisfaction and competitive activity (using GfK, internal data, etc.) to inform ongoing strategy and tactical commercial interventions.
Demonstrated experience in at least one of the following areas: product ideation and compelling product concepts development and/or in-store product planograms and innovative shelf executions.
~ High proficiency in analytical thinking, business planning, and financial acumen (P&L; understanding, forecasting, GfK
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