Senior SEM Manager
Pubblicato il 01-08-2026 - Unobravo International in Milano
From day one at Unobravo, we've been on a mission to make mental health support truly accessible to everyone by normalizing therapy, fostering openness, and breaking down the stigma that still surrounds it.
Our success is driven by an exceptional team dedicated to providing high-quality, accessible care, anytime, anywhere. With over 9,500 qualified therapists and more than 10 million therapy sessions delivered, we're proud to have made a meaningful difference in countless lives.
Join us as our new Senior SEM Manager in the Performance Marketing team: an opportunity to shape innovation in the mental health industry and drive solutions that make a global impact.
We're seeking someone bold and visionary, ready to break barriers and fuel our international expansion.
THE ESSENTIALS
Seniority: Mid-Senior
Languages: Italian, English (fluent)
Preferred Location: Milan
Salary range: EUR 50,000 - 65,000 in line with our commitment to transparent and equitable compensation practices
THE ROLE
We're looking for an Senior SEM Manager to own and scale our Paid Search growth strategy across Italy and Spain. You will drive acquisition growth through Google Ads and Microsoft Ads, with a strong focus on high-quality sessions, efficient CAC, and sustainable LTV:CAC. You'll operate with an AI-first mindset, leveraging automation and experimentation to accelerate performance while protecting quality and brand integrity.
WHAT YOU'LL DO
- Own Paid Search growth strategy across Google Ads and Microsoft Ads, covering Search, AI Max, Performance Max, and YouTube.
- Drive scalable performance with an AI-first approach, leveraging automation for keyword insights, ad iteration, creative testing, reporting, and decision-making.
- Build and execute a structured experimentation roadmap, including A/B testing, landing page testing, geo testing, and incrementality measurement.
- Ensure measurement excellence through clean tracking and attribution, partnering with Data and Analytics to impr