Trade Marketing MM

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78dgb6

Trade Marketing MM - InternshipWe are looking for a Customer Marketing Mass Market Intern., who can develop new commercial opportunities within the Mass Market channel.
In this internship role you will support the Trade Marketing Team in the creation and implementation of commercial strategy in the Mass Market channel through POS materials, selling stories for the salesforce, and promo development.
Key Responsibilities
- Support in implementation channel trade strategies and executions.
- Collaborate on channel specific growth plans, based on shopper, retailer and market insight related to different brands.
- Understand shoppers and customers’ needs in order to increase sell-out performance.
- Collaborate with Sales and Sellout specialist field forces to ensure brilliant execution and deployment of the strategy in the Point of Sale.
- Support in managing relation with external partner and agency (merchandising, in store activities, agencies, etc.).
- Mass Market Channel performance and KPI Tracking.




- Monitoring commercial strategies execution in order to leverage good performance and suggest corrective actions if needed.
- Analysis of competitors’ plans and strategies through the analysis of market data.

Qualifications and Skills Essential
- University Degree in Economics and Management / Marketing
- Fluency in English
- Use of all office package (focus on PowerPoint and Excel)
- Smart approach with dashboards and databases to monitor performance
- Market data analysis and understanding
- Enthusiastic, creative person who thinks in terms of solutions, curiosity and passion for their job
- Analytical skills
- Effective communication skills (developed listening skills/ ability to explain, train and coach)
- Category Management guidelines knowledge
- Good Business acumen
- Details orientation
- Understand qualitative research techniques and methods
- Good storyteller who can show the vision and benefits
- Ability to work in fast paced environment
- Ability to work wi

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78dgb6