Product manager, acquisition- contractor 12 months

01 ago - Italia
Moneyfarm

About the role Moneyfarm operates a Bubble structure: cross‐functional, outcome‐driven teams that bring together Product, Tech, Commercial and other disciplines around a shared KPI set. This role sits in the Acquisition Bubble, which owns the outcomes that bring new clients to Moneyfarm across the UK and Italy, across our Wealth, Trading and Pension products. You'll own the channels and journeys that turn visitors into funded clients, and be accountable for the metrics that define acquisition success in our Bubble: blended CAC, user‐to‐funded‐account conversion rate, new active clients (with first‐ticket size), Member‐Get‐Member (MGM) contribution to new actives, and LTV‐to‐CAC ratio. You'll lead a team alongside an engineering lead and a group of engineers, and own the relationships with the partners and platforms powering our acquisition stack. Your time will split between discovery (validating ideas with customers and stakeholders) and delivery (shipping with your team). In line with our Bubble model, you'll have a dual reporting line:



to the Acquisition DRI for the "what" (outcomes, priorities, roadmap) and to the Head of Product for the "how" (craft, methodology, career development). Key Responsibilities Set and communicate the Acquisition roadmap, aligned to Bubble OKRs, country priorities (UK and Italy), and the wider product strategy Drive conversion rate optimisation across the funnel (landing pages, signup, KYC, PAC and pension onboarding, first deposit) through structured experimentation Scale MGM into a reliable, low‐CAC channel: extend the promo engine across products, deploy predictive targeting, and improve the viral coefficient and time‐to‐first‐invite Own the website, SEO, and CRO infrastructure that converts: automated product pages, calculators, content surfaces, and the platforms underneath them Own the wider martech stack (CMS, experimentation, analytics, attribution, tag management, Salesforce CRM and marketing automation) and the roadmap to ev

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