Brand leader haematology
Pubblicato il 01-08-2026 - Experteer Italy in Italia
Experteer Overview In this role you will shape and execute the haematology brand strategy within Roche Italy, collaborating with marketing, cross‐functional squads and international teams. You will balance scientific insight with market dynamics to drive growth and value creation across omni‐channel initiatives. You'll translate data and market insights into actionable plans while ensuring patient‐centric messaging and robust forecasting. This is a chance to influence launches, partnerships and the brand's evolution in a global healthcare mission. Retribuzione / Benefits Define the long‐term brand vision, positioning, and value proposition to drive growth Develop and implement the brand plan with customer‐centric, excellent execution Create value through campaigns, materials,
and partnerships while advancing from promotion to collaboration Leverage omni‐channel strategies and digital assets to support the brand Share knowledge across local and networked stakeholders Develop market development assumptions and brand forecasts with internal and external partners Perform data‐driven performance analysis to optimize campaigns and strategies Responsabilità 2-3 years of marketing experience in Pharma Professional‐level fluency in Italian and English (written and spoken) Scientific or Business University Degree Proven ability to collaborate beyond teams and borders Knowledge of Haematology business and launches Strong communication and leadership abilities Analytical skills and data‐driven mindset Customer Experience Management and brand strategy experience Requisiti fondamentali Salary range: 43,377 - 80,570 Euros 14‐month salary Equal Opportunity Employer international collaboration opportunity to impact healthcare global company culture #J-18808-Ljbffr