Marketing & Communications Manager
Pubblicato il 01-08-2026 - Informatica / Software in Italia
The Marketing & Communications Manager is responsible for defining, coordinating, and executing all marketing, communication, media relations, and stakeholder engagement activities aimed at promoting the organization's events, products, services, and brands. The role ensures the development of integrated marketing strategies that strengthen brand awareness, drive customer acquisition and retention, support commercial objectives, and enhance the overall customer experience.
Responsibilities Defining and coordinating all online and offline marketing activities, including show visual identity, messaging, promotional materials, content generation and brand positioning.
Developing and implementing integrated media plans across B2B and B2C audiences, both in Italy and internationally.
Planning and managing sponsorship programmes and participation in third‐party events to increase visibility and strengthen market positioning.
Organising workshops, conferences, networking events and other engagement initiatives supporting business development objectives.
Developing and coordinating multimedia communication packages, including brochures, direct marketing materials, videos, digital assets, presentations and point‐of‐purchase materials.
Managing hosted buyer programmes and initiatives aimed at enhancing exhibitor and visitor acquisition and retention.
Selecting, coordinating and evaluating external agencies, consultants and suppliers, including creative agencies, media agencies, customer insight providers, registration providers and other marketing partners.
Supporting sales teams through the development of tailored marketing materials, customer presentations and event‐related meeting management.
Building and maintaining relationships with key stakeholders, including industry associations, institutions, strategic partners and other relevant organisations.
Coordinating all press and media relations activities, including the management of external PR agencies, press conferences