Global Digital Grid Marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78dnyf

Key Responsibilities
Define and execute the Digital Grid International Marketing Strategy, ensuring alignment with global business ambition, regional priorities, and sales growth objectives, including owning the Marketing Budget for the Region.
Own International messaging and positioning for the Digital Grid portfolio, ensuring clear differentiation around grid resilience, flexibility, DER integration, IT/OT convergence, AI-enabled operations, data-centric platforms, and low-voltage grid transformation.
Define Digital Grid's engagement & marketing strategy for International events, conferences, webinars, workshops, Customer Advisory Boards, and executive forums.
Accountable for the end-to-end management of Digital Grid-driven physical and digital events, from strategy and messaging to execution coordination, stakeholder alignment, customer engagement, and post-event follow-up.
Lead the development of executive-level narratives, keynote storylines, media topics, customer-facing presentations, event messaging, and internal enablement materials.




Support strategic offer launches in International markets, translating global launch plans into regionally relevant narratives and activation plans.
Drive the International activation of the One Digital Grid Platform in collaboration with country MarCom teams, ensuring consistent positioning as an open, data-centric, AI-enabled software platform that connects planning, operations, and flexibility.
Lead the AMSP plan to maximize country adoption of Digital Grid portfolio promotion, ensuring regional activation, sales engagement, and MarCom execution are aligned with strategic business priorities.
Build and coordinate Account-Based Marketing campaigns tailored to International utility pain points, target accounts, and regional market maturity, in close collaboration with Sales, Regional Marketing, and external agencies.
Coordinate with Sales on lead qualification, campaign follow‐up, customer targeting, and pipeline development t

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78dnyf