E-commerce and Digital Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78dq2t

Experteer OverviewIn this role you'll join ING's Media team to shape and optimize digital advertising in the Awareness and Consideration stages, driving reach, engagement, and qualified traffic to ING properties. You will collaborate with the media agency and internal brand/growth teams to ensure coherent media strategy and activation. This position offers impact in a data‐driven, cross‐functional environment with a focus on innovative digital advertising.Retribuzione / BenefitsPlan and manage digital campaigns for Awareness and Consideration, defining audiences, formats, and activation touchpointsCoordinate with media agency and external partners for campaign executionManage and optimize media budgets across main digital/social channelsEnsure activation aligns with Marketing Mix Model insights and directionsMonitor delivery and optimize KPIs (reach, frequency, CTR, engagement,



qualified traffic)Analyze performance and produce periodic reports for senior managementSupport test & learn activities and adoption of new digital touchpoints and formatsCollaborate with Brand and Insights teams to align strategy, creative, and media activationDevelop audience‐based planning through segments and activationContribute to market trend monitoring and opportunities in digital advertisingShare learnings to inform media optimizations and decisionsPromote cross‐functional collaboration across teams to maintain coherence between communication strategy and media activationResponsabilità3-5 years of relevant experience in fintech/digital banking/media agenciesAdvanced knowledge of major digital advertising channels and multi‐channel planningExperience with campaign management platforms including Meta, Google, YouTube, TikTokUnderstanding of delivery, optimization, and xrdztoy management across platformsStrong data analysis ability and proficiency in aggregating data for insightsProficient in Excel and PowerPoint for analysis and presentationsFamiliarity with AI and automation tools in

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78dq2t