Communications Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78dtt2

Global Media Manager
Department: Media Planning & Performance
Location: IT, IT
Responsibilities
Lead the definition and execution of integrated media strategies across offline and online channels, ensuring alignment with brand and business priorities
Contribute to media planning, budget allocation and performance monitoring , with a strong focus on effectiveness and efficiency
Partner with internal stakeholders (Marketing, Brand, Digital, Finance) and external agencies to define impactful media plans
Support and participate in media negotiations with publishers, broadcasters and platforms to maximize value and results
Manage and challenge media agencies, ensuring high-quality delivery, transparency and continuous improvement
Monitor campaign performance and KPIs, translating data into clear insights and actionable recommendations
Stay up to date with media trends, innovation and emerging channels, bringing new ideas to the team
Contribute to strengthening processes, governance and best practices related to media investments
Qualifications




You have experience in media planning and buying, ideally across both client-side and agency environments. You bring a solid understanding of the media ecosystem, including traditional and digital channels. You are comfortable working with data and translating insights into strategic decisions, and you can collaborate effectively in complex, cross-functional environments.
Must-Have Experience and Skills
~5+ years of experience in media planning and/or media buying (client-side, media agency, or a mix)
~ Proven experience managing integrated media plans across offline + online channels (TV/OOH/Radio/Print + Digital)
~ Strong exposure to budget management , performance tracking and optimization (full funnel mindset is a plus)
~ Experience working with and steering media agencies (briefing, delivery quality, transparency, continuous improvement)
~ Familiarity with media negotiations and value-driven planning (publishers, broadcasters,

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78dtt2