Marketing Operations Manager

01 ago - Italia
Altro

Company DescriptionAt Atlante we develop EV charging stations to enable the transition towards zero-emission: empowering people to move freely in harmony with the planet. Since our launch in Italy in 2021, we serve EV-drivers at our 1000+ stations across Italy, France, Spain, and Portugal.We believe in progress, leveraging on cutting edge technology to accelerate the electric mobility revolution - especially with energy storage to enhance power from the grid. We are proud of our digital platforms that ensure ease of use and full connectivity. We are Atlanters: a group of passionate and dedicated people always thriving to deliver a reliable service and enjoyable experience to our customers. Position Brief Description Of The Role You lead Atlante's marketing operations function as a shared capability serving all European markets and myAtlante product team. Reporting to the Chief Marketing Officer, you own the operational backbone (CRM, marketing automation, performance marketing, the marketing tech stack and the WATT) and you enable internal clients (Country teams and myAtlante)



to plan, launch, optimise and measure their campaigns. Value Creation You create value by turning capabilities into outcomes for the people who use them. By providing well governed tools, standardised processes and hands on operational support, you let each market and myAtlante run faster and better campaigns at lower cost, with reliable execution quality and consistency across the European footprint. Core Responsibilities Build, run and continuously improve Atlante's shared marketing capabilities: CRM, marketing automation and performance marketing, used by all markets and by myAtlante. Own the governance of the marketing tech stack and the WATT: configuration, access, standards, integrations, tool level data hygiene, vendor management. Enable internal clients (Country teams, myAtlante) in planning, setting up, launching and optimising campaigns across CRM and paid channels. Define and enforc

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