Marketing Manager

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Hosco
About W Florence
At W Florence, we redefine luxury through bold design, vibrant energy, and unforgettable guest experiences. As part of W Hotels brand, we are seeking a passionate and creative Marketing Manager who will elevate the hotel's market presence, strengthen brand awareness, and drive commercial performance through innovative marketing strategies aligned with Marriott International standards.
Position Summary
The Marketing Manager is responsible for developing and executing the annual marketing and communication strategy for W Florence, ensuring alignment with brand standards while driving awareness, engagement, and revenue generation across all market segments.
This role will oversee integrated marketing campaigns, digital presence, public relations initiatives, partnerships, content creation, and local activations that reinforce W Florence as a leading luxury lifestyle destination in Florence and beyond.
The successful candidate will be highly creative, commercially minded, and experienced in luxury hospitality or lifestyle brands,



with a strong understanding of luxury consumer behavior and digital marketing trends.
Key Responsibilities
- Develop and execute the annual Marketing Plan in alignment with hotel business objectives and Marriott brand standards.
- Position W Florence as a leading luxury lifestyle destination through innovative and impactful marketing initiatives.
- Identify market opportunities, emerging trends, and competitive insights to support revenue growth and brand visibility.
- Collaborate closely with Sales, Revenue Management, Operations, and Marriott regional teams to ensure marketing strategies support commercial objectives.

Digital Marketing & E-Commerce
- Manage the hotel's digital ecosystem, including website content, Marriott channels, social media platforms, and third-party partnerships.
- Oversee digital campaigns, SEO/SEM initiatives, email marketing, and performance marketing activities.
- Monitor campaign performance

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78e1rz