Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78e7zv

Job Description

WHAT YOU’LL DO

You will drive brand and customer growth by translating global strategies into local plans, leading impactful marketing execution, and ensuring strong business results through data‑driven decisions and effective investment.

Your key responsibilities include:
- Lead and drive brand growth and development in the sales market, balancing global strategies with local insights
- Build and protect the brand by setting and executing a strong customer, marketing and communications plan based on global plan but tailored for local relevance
- Secure short- and long-term growth of customer base, sales and brand presence through a data-driven, omni-channel approach
- Drive key marketing and customer activation KPIs such as NCA, traffic and conversion rate
- Ensure local Loyalty activation are aligned with global directives and guidelines while driving operational efficiency and maximizing customer and business impact
- Ensure effective allocation and follow-up of marketing investments in media, PR & comms., content production and customer engagement initiatives




- Lead, coach and develop the marketing team, strengthening collaboration and ensuring delivery of world-class customer experiences

WHO YOU’LL WORK WITH

You will work very closely with Sales Market teams and collaborate with Global Marketing to ensure adoption of guidelines and best practices.

WHO YOU ARE

We are looking for people with…
- Degree in Marketing, Comms., Business or related field
- Minimum 8-10 years of leadership experience in marketing, sales or customer functions
- A proven track record of delivering customer-centric results across brand, communications and media activities
- Strong experience with omni-channel marketing approaches

And people who are…
- Highly analytical, with proven skills in developing strategies and action plans
- Strong leaders with stakeholder management skills and international exposure
- Excellent communicators with the ability to engage teams

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78e7zv