01 ago - Italia
YOOX
Job Overview
Location: Milan, Italy
Department: Digital Marketing / CRM
Reporting to: MarTech Solutions Manager
Working Model: Hybrid
Contract Type: Permanent
Starting Annual Base Salary (Gross): From €29,000
Role Purpose
As a CRM Campaign Developer at YOOX, the position will be the engine behind YOOX communications. You won't just "send emails"—you will orchestrate a seamless customer journey across multiple touchpoints on a global scale.
Responsibilities
- Campaign Orchestration: Take full ownership of the build and deployment of 360° communications (web/app banners, emails, in-app and push notifications, and clustered banners).
- Data-Driven Personalization: Use data to deliver highly personalized, relevant content to our global customer base.
- Performance Optimization: Support ongoing A/B testing to ensure continuous improvement of KPIs.
- Technical Best Practice: Act as the key point of contact for the Art team regarding email templates, ensuring layouts are optimized for performance and deliverability.
- Advanced Segmentation:
Manipulate data sets to target key regions and customer segments with precision.
- Partnership: Work closely with our Email Service Provider to ensure technical best practices and deliverability standards are met.
Qualifications
- Hybrid talent: technically savvy, data-oriented, and have a keen eye for design.
- Prior experience using a professional ESP (e.g., Salesforce Marketing Cloud, Braze, SAP Emarsys).
- Strong understanding of HTML and CSS specifically for email, with the ability to troubleshoot and enhance code for cross-client rendering.
- Fundamental knowledge of Figma or Photoshop for quick graphic tweaks, asset cropping, and text translations.
- Proven ability to thrive in a fast-paced, entrepreneurial environment, managing multiple deadlines without sacrificing attention to detail.
- Ability to put data at the forefront of every creative and technical decision.
- Excellent organizational skills and a collaborative spirit.
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